September 18, 2018

SeaWorld Entertainment Inc. , James Atchison

Financial Fraud

SANCTION AMOUNT: Approximately $5,000,000

Defendants: SeaWorld Entertainment Inc.
James Atchison

Respondent SeaWorld and its former CEO agreed to pay more than $5 million to settle fraud charges for misleading investors about the impact the documentary film Blackfish had on the company’s reputation and business. The Commission found that they expressly denied any impact for approximately 9 months, despite declining attendance, and then finally admitted the impact of negative publicity which resulted in a significant drop in the stock price.

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